Today Daniel, Ian and I went to Alejandro's home to take pictures of his products. His nickname is "El Profesor" because he is teaching as well in a school in Urubamba. Alejandro produces ceramics but uses an other technique as Orlando which is called "Churros" and he uses a manual potter's wheel.
Alejandro is the owner of a family business called CERAMICAS VALLE SAGRADO. He is responsible for making the products and his wife take care of the artistic painting. He collaborates with tourism agency in Cusco that organize some visit of his workshop for tourists. Tourists have the opportunity to learn and to practice ceramics and then share a lunch prepared by Alejandro's
wife. This concept seem promising and it would be a good idea to encourage other artisans to do so. In addition Alejandro sells his products to companies in Cusco, Machu Picchu and Lima. Obviously his business seems well developed in comparison with other artisans. He told us that his main difficulty is the transport of raw materials from Cusco to Urubamba which is expensive because he does not have his own car and that expect from Nexos more promotion on internet.
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